INTEGRATED BRAND STRATEGY
Starting at $500
There’s something you need to build awareness for and/or drive action around - a product or service launch, new content, a promotion, an event. After assessing the current state of affairs and aligning on objectives, I will craft a holistic media plan to reach your desired audience.
Starting at $750
Get everything that comes with campaign planning plus the added benefits of thinking ahead. With your long-term brand and business goals top of mind, I will lay out your media strategy for at least six months. We will touchbase regularly and detailed quarterly media plans will be adjusted based on performance and other influential factors.
PaidOwnedEarned approach means dedicated strategies for paid and owned channels with a goal of securing earned media because word-of-mouth is still reigns
A range of tactics including traditional, digital, content, events and partnerships will be up for consideration. I will hone in on the most effective touchpoints for your message to create a journey for the audience
Budgets are planned with care to maximize impact and minimize waste regardless of the amount
Tactical implementation, creative execution, event production and partnership outreach can be included. I’ll stick to what I know best and build a team of highly qualified colleagues to execute less familiar tasks
Example Plan Inclusions:
Target Audience Profile
Social Posting Calendar
Paid Social Execution Plan